Articles

Reebok Fined $1 Million For Deady Giveaway

May 9, 2008
Athletic shoe and apparel giant Reebok agreed in late March to pay a $1 million fine for distributing a promotional charm bracelet which resulted in the... Read More

Survival of the Stressless

May 5, 2008
Here are five ways to be the leader of a calm organization in the face of anxiety. Here’s a fact that should wake up any good business leader: Anxiety... Read More

Shifting Trade Show Focus To Get Better Results

April 25, 2008
Several years back, a client came to me with a request for $700 worth of 39-cent pens to flood the show floor by giving one to every attendee. After discussing... Read More

Marketing Ideas On A Shoestring Budget

March 24, 2008
In her book, Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business with Impact and Style, co-author Mary Maloney... Read More

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